Public Relations and Advertising Master's Degree - Publications and Dissertations


MASTER'S THESES

KATILMAZ, Yüsra (2024). Social Media Use in Medical Aesthetics in Terms Of Health Tourism; A Study On Medical Aesthetics Doctors in Nişantaşı District. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Thesis. İstanbul. (Adviser: Asst. Prof. Dr. Özgün Arda Kuş)


MASTER PROJECTS

DÖNMEZ, Gözdenur (2024). The Impact of Crisis Management on Brand Image in Social Media: Dardanel and Dominos Crisis Examples. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Project. İstanbul. (Adviser: Assoc. Prof. Dr. Özge Uğurlu Akbaş).

SEYİDZADE, Fatma (2024). Crisis Management in Social Media: Strategies and Case Studies. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Project. İstanbul. (Adviser: Assoc. Prof. Dr. Özge Uğurlu Akbaş).

ALAKBARLİ, Sama (2024). The Impact of Social Media Platforms on Brand Loyalty in Different Consumer Segments. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Project. İstanbul. (Adviser: Assoc. Prof. Dr. Özge Uğurlu Akbaş).

ÇELİK, Mustafa (2024). Examining Artificial Intelligence-Supported Chatbot Applications on E-Commerce Websites in Terms of Digital Public Relations. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Project. İstanbul. (Adviser: Assoc. Prof. Dr. Özge Uğurlu Akbaş).

TEKECİ, Ali Bayram (2024). Innovative Digital Marketing Tools: Virtual Reality, Augmented Reality and Digital Experiences. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Project. İstanbul. (Adviser: Assoc. Prof. Dr. Özge Uğurlu Akbaş).

EFENDİOĞLU, Günce (2024). Effects of Violence Against Women on Women with Disabilities: The Role of the Media and Social-Psychological Dimensions. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Project. İstanbul. (Adviser: Assoc. Prof. Dr. Özge Uğurlu Akbaş).

YILDIZ, Büşra (2024). Evaluation of Silent Resignation in the Context of Organizational Communication. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Project. İstanbul. (Adviser: Asst. Prof. Dr. Şükrü Güler)

TÜRKEŞAN, Mürşide (2024). The Effect of Personalized Advertisements on Creating Brand Awareness and Brand Loyalty. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Project. İstanbul. (Adviser: Asst. Prof. Dr. Burak Çeber)

BALCI, İhsan (2024). Research on Revealing Governance Issues In A Country Through Propaganda and Social Psychology. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Project. İstanbul. (Adviser: Asst. Prof. Dr. Özgün Arda Kuş)

DİNÇ, Fatma (2024). A Research on Mobile Advertising Strategies from Past to Present. Üsküdar University Graduate School of Social Science Public Relations and Advertising Department. Master Project. İstanbul. (Adviser: Asst. Prof. Dr. Özgün Arda Kuş)

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