Public Relations and Advertising Master's Degree - About


Public Relations and Advertising Master's Program

Public Relations and Advertising, as an extension of Üsküdar University Faculty of Communication, is an interdisciplinary master program within the Social Sciences Institute, which aims to conduct academic and scientific studies in the field of public relations, advertising and marketing communication. Within the scope of the program, it provides the opportunity to conduct academically theoretical research and experimental studies in the field of public relations and advertising.

Which Courses Are Taken in the Public Relations and Advertising Master’s Program?

Public Relations and Advertising Master's Program consists of courses, seminars and research studies that will form the theoretical and methodological basis for both public relations and advertising. Within the scope of the program, public relations theories, advertising theories, research methods, public relations and advertising studies in the context of the digital age, theories of persuasion and rhetoric, digital marketing, health communication, relations of neuro-marketing and advertising, relations of neuro-marketing and public relations, perception management studies, etc. courses are given. Public Relations and Advertising Master's Program covers two disciplines, namely Public Relations and Advertising.

Public Relations: Within the scope of this discipline, which forms an important part of the Public Relations and Advertising Master’s Program, the basic concepts and theories of public relations studies, methodological studies, the transformation of public relations in the digital age, public opinion theory and research, persuasion theories, digital marketing, health communication, etc. courses are given.

Advertising: Within the scope of this discipline, which is another important part of the Public Relations and Advertising Master’s Program, courses such as advertising theories, advertising strategies, media planning, brand management, advertising of media, advertising of psychology, digital advertising, relations of neuro-marketing and advertising are given. Students who will work on thesis or project within the relevant discipline are expected to make some new methodological and theoretical contributions to the transformation of advertising, especially in the digital age.

Who Can Apply to the Public Relations and Advertising Master's Program?

Those who have graduated from any department of communication faculties as well as those who have received a bachelor's degree from any field of social sciences can apply to the Thesis and Non-Thesis Public Relations and Advertising Master's Programs.

What are the Working Areas of Graduates of Public Relations and Advertising Master’s Degree Program?

Within the scope of the Public Relations and Advertising Master's Program opened within the body of Üsküdar University Social Sciences Institute, it is aimed to carry out serious academic studies with high scientific quality in the fields of communication sciences, public relations, advertising and marketing communication by making use of the theoretical and methodological opportunities of the Public Relations and Advertising disciplines.

This program aims to train qualified communicators with high intellectual level, who are experts in public relations and advertising with Üsküdar University's appropriate infrastructure and strong academic staff that allow scientific studies.

Those who complete the non-thesis section of the Public Relations and Advertising Master's Program can work as public relations and/or advertising professionals, and they can work as communication specialists and consultants in private or public institutions. Those who have completed the thesis part of the program can continue their doctorate program in any department of communication or social sciences and have the opportunity to progress in the academic field.

Study Period of the Public Relations and Advertising Master's Program

The duration of the Public Relations and Advertising Non-Thesis Master's Program is three (3) semesters. Students enrolled in the non-thesis program graduate in three semesters (a total of one and a half years) by taking a total of ten (10) courses, each semester two of them are compulsory and three of them are elective, and completing the graduation project.

The duration of the Public Relations and Advertising Thesis Master's Program is four semesters, that is, two (2) years. After taking eleven (11) courses, each semester two of them are compulsory and three of them are elective and one seminar, the student graduates by completing the thesis work in two semesters.

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