Important names in the field of advertising gathered at Üsküdar Communication

DOI : https://doi.org/10.32739/uha.id.44772

'Ad Talks' event was organized by Üsküdar University, Faculty of Communication, Department of Advertising. At the event, which was attended by experts in the field, the effect of neuromarketing on advertising was discussed. The event, which attracted great attention, focused on the advertising industry.

Member of the Board of Directors of the Brand Council and Brand Rooting Consultant, Esra Baykal, Founder of Neuro-mar Consulting Seda Genç, Director of PIO Marketing Communication School Prof. Gresi Sanje, Chief Entertainment Officer of WPP Türkiye Prof. Gresi Sanje, and Neuromarketing Specialist and Founder of Neuro Reflect Mehmet Kaya attended the event held at Üsküdar University South Campus Fuat Sezgin Conference Hall.

Üsküdar University Advisor to the Rector Prof. Süleyman İrvan, Faculty of Communication Head of Advertising Department Prof. Özgül Dağlı and Department of Advertising faculty member Assoc. Prof. Cihan Becan also participated in the event.

Esra Baykal: "Fall in love with the work you do, not the brand you produce"

Member of the Board of Directors of the Brand Council and Brand Rooting Consultant Esra Baykal pointed out that advertising is a wheel that keeps the capitalist system turning. Baykal stated that "People who will advertise need to fall in love with their work, not the brand they produce. Advertising is getting harder and harder every day. Advertising is a wheel that keeps the capitalist system turning. You are doing a job that is consumed in a maximum of nine seconds. So, fall in love with the work, but do not fall in love with the brands you produce. You can survive in the advertising industry when you look at what other people do no do, not what other people do, but what they do not do, what the competitor does not do."

Seda Genç: "If you want to be a long-term brand, you should invest in children"

Mentioning that children's expectations from brands and their perspectives on the subject may be different, Founder of Neuro-mar Consulting Seda Genç stated that "If you want to be a long-term brand in the future, you have to invest in children. You must understand children because their expectations from brands and their perspectives on the subject may be different. As our brand, we carry out Neuromarketing studies at the point of researching them. You should try to understand how the consumer thinks and makes decisions, this is where the techniques of neuromarketing come into play."

Sami Basut: "There is no good idea, but there is a well-executed idea"

Chief Entertainment Officer of WPP Türkiye Sami Basut said that one should find people around them who will make a person grow and make their ideas quality. Basut stated that "There are no good ideas, but there are ideas that are well executed. I believe that if I have done everything I can, but what I have done is misunderstood, there is no point in worrying and worrying anymore."

Prof. Gresi Sanje: "It is important to find sustainability and then bring it to communication"

Mentioning that it is important to go to areas where one can always do to earn more money in a sustainable institution, PIO Marketing Communication School Director İstanbul Nişantaşı University faculty member Prof. Gresi Sanje stated that "To make money in a sustainable organization, one should always go to areas where one can do it. It is important to find sustainability within the marketing system and then move it into communication. You can define a person as good and bad, happy, conscientious and unconscientious, but there is no such thing as a matter of conscience or an emotional dimension in the institution. The reason for the existence of the institution is to make a profit, and if it makes an investment out of its pocket that cannot benefit it, and it is not actually going anywhere."

Mehmet Kaya: "There is such thing as bad advertising and bad advertising is useless"

Neuromarketing Specialist and Neuro Reflect Founder Mehmet Kaya stated that "Neuromarketing tries to explain the importance of emotions, and it is the only system we have that can measure emotions. This is the second main difference. There is bad advertising, and bad advertising is useless.”


The event ended after the questions were answered.

 

Üsküdar News Agency (ÜNA)