Within the scope of career talks, 'Digital Marketing' was discussed in every aspect

Üsküdar University, Faculty of Communication, Department of Advertising held an event on 'Digital Marketing and Career Talks'. LEVELUP CEO Onur Yılmaz and LEVELUP General Manager Mehmet Safa Yalçıntaş were the guests of the event. Many topics related to digital marketing and marketing in digital were discussed.

The event, which was held at the South Campus Fuat Sezgin Conference Hall, was well attended.

Onur Yılmaz: "There is generally a misconception about marketing"

Emphasizing that marketing should be known first to understand digital marketing, LEVELUP CEO Onur Yılmaz said that "There is a lot of misconception. Marketing is thought as if a product or service is produced, it comes to a certain point of sale and let's draw a strategy for how to sell it. That is not what marketing looks like. Marketing is the whole of the work that covers the production, planning, communication, budget and strategy of the product or service, and finally ensures that the product or service that serves sales is brought together and sold to potential customers. Digital marketing, on the other hand, is the process of reaching and interacting with the target audience by using the opportunities offered by modern technology."

"Thanks to the digital, we have a serious interaction rate"

Onur Yılmaz drew attention to the five main advantages of digital marketing and stated that "With the high access rate, we have a serious interaction rate thanks to the digital both in our country and in the world. We are the third country that makes the most online purchases with online research and purchasing habits. With pinpoint targeting, we can target age, gender, location, education, family status, industry, interest, income status, and behavioral characteristics. Sixty-eight percent of the world's eight billion population are mobile users and sixty-four-point four percent are internet users, so we have a serious interaction regarding global targeting here as well. When you give it to television with low cost and measurement, everyone sees it, but when you give it online, the relevant people see it. Therefore, the cost was low. In measurement, we can see these user behaviors."

Mehmet Safa Yalçıntaş: "You must work to start the work and bring it to the end."

Giving a speech on what should be written in the resume, LEVELUP General Manager Mehmet Safa Yalçıntaş expressed that "You should have personal traits on your resume. You must work somewhere, and it does not matter where you work. Why should you do this? You must work to start a business and complete it. You must work to be able to take instructions from someone and adopt it. You must communicate with people you have never met and work together to achieve something. You must work to observe what people are doing in a crisis. You want to learn, and you can learn a lot of things even from a bird flying. You should not write about your hobbies if you do not have a certificate."

After the students' questions were answered, the event ended.

Üsküdar News Agency (ÜNA)