Advertising was addressed in a changing way…

Puck Global Agency President Haluk Erkmen was the guest of the interview titled 'Be Original in Advertising Be Successful' organized by Uskudar University Faculty of Communication, Department of Advertising and Uskudar University Human-Oriented Communication Application and Research Center (ILIMER). At the event sponsored by ADforce Advertising Foundation, Haluk Erkmen talked about changes in the advertising industry. Erkmen; “The advertising industry is changing now. Skipped is the biggest precursor to this. In the old days, advertising was a much-loved, much-watched thing.”

Haluk Erkmen, emphasizes that people are famous for their work in the advertising sector; "No matter what you do, if you don't do good, memorable work, you don't matter in the industry. Here's what I've learned in this industry. Time is just a concept. Nothing relates to time. Do a lot of work in no time, and you'll have time. 'Advertising is a work done until midnight. It's a terrible profession. They're lies. It's a lie about people who can't do business in a short time. I've worked in the toughest agencies. I didn't leave before 7:00. Let's don't think of it as just Turkey. Actually, we all need to think big. Why shouldn't we succeed abroad? We're not short of. We have very international brands. Domestic brands are now international. He's got a reputation for brands. If you do a smart job, you can succeed abroad. Think big, don't just think of it as Turkey. Think big for your business too.”