Özgül DAĞLI, Ph.D

Assistant Professor of Advertising and Public Relations

ozgul.dagliuskudar.edu.tr

(0216) 400 22 22 2982

Citation : 45 | h-index : 3 | i10-index : 2


Short CV

Özgül Dağlı had finished her Bachelors Degree in Anadolu University Communication Arts Department  in Eskişehir, year 1999. She has completed her M.A and PHD in the same University, Public Relations and Advertising Department. Dağlı has studied on the Usage of Metaphors in Television Advertising and her PHd thesisi title was “The Usage of Metaphorsa in Advertising”. Dağlı, has started her profession as an academician in Anadolu University and she is working as an Asisstant Professor in Uskudar University sin the year 2013. Dağlı’s interested areas are; Advertising, Copywriting Creative Processes in Advertising, NeuroMarketing, Process of Brand Building, Consumer Behavior and the Role of Senses and experiences in Buying Processes.

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Education Status & Academic Titles

Academic Activities > Book - Book Chapter

  • REKLAM ARAŞTIRMALARI, 2019.
  • METAFORUN REKLAM YARATICI STRATEJİSİNE YANSIMALARI: REKLAM VAADİ VE ÇEKİCİLİKLERİNE YÖNELİK BİR ARAŞTIRMA, 2018.

Academic Activities > Congress - Conference Participation

  • 8 th International Conference on Communication,Media, technology and Design (ICCMTD) 2019, 2019.
  • International Management and Social Sciences Symposium, 2018.
  • International Management and Social Sciences Symposium, 2018.
  • International Management and Social Sciences Symposium, 2018.
  • International Management and Social Sciences Symposium, İstanbul, 2018.

Administrative Activities

  • Komisyon Başkanlığı, Staj Komisyonu (Enstitü / Fakülte / MYO), (2019 - 2020)
  • Öğrenci Danışmanlığı, 41 veya üzeri Öğrenci Danışmanlığı, (2019 - 2020)
  • Komisyon Üyesi, Fakülte Etkinlik Komisyonu, (2019 - 2020)
  • Koordinatör, Bologna Bölüm Koordinatörlüğü, (2019 - 2020)
  • Öğrenci Kulübü Danışmanlığı, REKLAM VE MARKA KULÜBÜ, (2019 - 2020)
  • Öğrenci Kulübü Danışmanlığı, UNİ BJK KULÜBÜ, (2019 - 2020)
  • Bölüm Başkanlığı, Reklam Tasarımı ve İletişimi, (2018 - 2019)

Education and Training Activities

  • Reklamda Seçili Konular, (Undergraduate Degree / 2019-2020 Güz)
  • Stratejik Reklam Planlaması, (Undergraduate Degree / 2019-2020 Güz)
  • Reklam Dili, (Undergraduate Degree / 2019-2020 Güz)
  • Pazarlama, (Master / 2019-2020 Güz)
  • Reklamcılık ve Pazarlama, (Undergraduate Degree / 2018-2019 Bahar)
  • Yenilikçi ve Yaratıcı Düşünme Teknikleri, (Undergraduate Degree / 2018-2019 Bahar)
  • Reklama Giriş, (Undergraduate Degree / 2018-2019 Bahar)
  • Halkla İlişkiler ve Reklamcılık, (Undergraduate Degree / 2018-2019 Bahar)

* ISI Web of Science Core Collection

  • Science Citation Index
  • Arts & Humanities Citation Index
  • Science Citation Index Expanded
  • Social Sciences Citation Index
  • Emerging Sources Citation Index