Ali Erdener Demir was born in 1982 in Istanbul. He completed his undergraduate education at Dumlupınar University Business Administration Department and his master's degree at Marmara University Advertising and Publicity Department. He started his advertising career in Ogilvy in 2004. He then worked in BBDO, DDB, Publicis and Havas networks, respectively. He worked as a copywriter, group head and creative director for international brands such as Mercedes-Benz, Audi, Ford, PepsiCo, Coca-Cola, Bayer, Dove, BP, Reckitt Benckiser, CNN and E-Bay. He has written and directed many global and local campaigns. He has won awards in national and international advertising competitions, including Cannes Lions.