Candidate for Uskudar | For all your questions about our university
360 sanal tur

Public Relations and Publicity - Program Learning Outcomes

1- Be able to interpret the theories, concepts, methods and ideas that form the basis of the field of public relations.

2- Knows that public relations is a management function, evaluates it within the framework of organizational communication models and operation.

3- Knows the importance and role of public relations and publicity within the framework of integrated marketing communication.

4- Use the necessary data for content production and dissemination with scientific methods, know how to research, plan, practice, measure and evaluate.

5- Produces solutions for communication problems encountered in the field of public relations, knows the crisis management processes.

6- Has knowledge about perception and reputation management of institutions and organizations.

7- Follows the developing technology related to the publicity of institutions and organizations and reflect it in the field of Public Relations.

8- Knows the ways to reach information in the field, uses the relevant tools, knows how to make periodic reports about the activities.

9- Express himself/herself correctly in written and oral in his/her field, and can use effective presentation techniques efficiently.

10- Recognizes controlled/uncontrolled media choices, plans and uses media contents accordingly.

11- Has knowledge on international communication, international public relations, public diplomacy and lobbying activities , law and regulations.

12- Has knowledge about occupational health and safety while conducting internal and external communication studies of institutions and organizations

13- Organizes the events of institutions and organizations.

14- Identifies the basic dynamics of the field and transforms the current changes into a strategic plan.

15- Develops a critical perspective on sectoral practices in the field, takes responsibility individually or as a group member.

16- Follows the global practices used in the field of Public Relations, has the ability to communicate with colleagues.

17- Observes the awareness of social responsibility and public interest by determining the socio-economic dynamics of the society in which it is located

18- Produces projects in the field of public relations, observes professional ethical values.

19- Has the ability to communicate effectively in at least one foreign language, verbally and in writing (European Language Portfolio B1 General Level).

WHATEVER’S ON YOUR MIND about our University, ask us!