uskudar.edu.tr/candidate
The graduate from department of Advertising;
- knows the basic theoretical knowledge, concepts and models about advertising and marketing communication.
- could adapt the advertising campaigns in accordance with different advertising channels.
- is able to link scientific, social, economic, legal and political developments with theoretical knowledge, principles and concepts of advertising.
- knows the research methods and techniques in the field of advertising for campaign design for the needs of the target audiences.
- is aware of the effects of communication and advertising on individuals and society.
- has the responsibility to know the legal and ethical dimensions of advertising production and to act in accordance with them.
- has the ability to use digital media effectively in advertising campaigns.
- could make target audience analysis and design advertising messages according to the characteristics of the target audience and consumer behavior.
- has the ability to work collaboratively as a team member in advertising campaign preparation and designing process.
- knows the aims, standards and functions of domestic and foreign institutions and professional organizations in the advertising sector.
- has the ability to analyze and evaluate advertising texts linguistically and critically
- The media in general, the development and theories of advertising media in particular; has knowledge of its relations with society and politics.
- knows all the processes of how advertising campaigns are planned, designed and implemented.
- has the ability to solve problems, plan and present in the advertising campaign development process.
- has the ability to apply media planning and purchasing processes in compliance with advertising strategy in different media.
