Üsküdar University Faculty of Communication Advertising Program aims to raise graduates;
PIO 1. Who have a an interdisciplinary, social and scientific structure focused on advertising that established within the scope of the communication sciences and can evaluate objectively changes and developments in distant and close environment;
PIO 2. Who can design purposes and objectives determined for the advertising profession in different media,
PIO 3. Who have knowledge and skills that new approaches and trends required in accordance with new developments in the fields of advertisement and advertising.
PIO 4. Who can use a researcher perspective as a bases; can renew themselves, who have Professional ethical values and who can work harmoniously with a team,
PIO 5. Who can follow closely technological developments and can analyze reflection of these developments on the areas of communication and advertising,
PIO 6. who able to understand social needs and develop creativity and problem-solving skills in this context,
PIO 7. Who can evaluate operation in the vocation and profession area with a perspective of science and Professional ethics and who respects to social values and human rights,
PIO 8. Who have adopted as principle to pay regard to social responsibility and social benefit within the scope of professional experience in field of advertising.