Research Focus
The Popular Culture Studies Group aims to conduct data-based studies on understanding popular culture. The difficulty of defining culture points to the difficulty of understanding and making sense of this complex concept, on the other hand, studies on measurement in this field are important in terms of facilitating the understanding of the concept. Based on this need, our working group aims to conduct research on popular culture, one of the most important sub-fields of culture, with a focus on context, target audience and impact.
Mission
To discuss the relationship between mass media and popular culture in the current context
To research and analyze popular culture retrospectively
Conducting research on the relationship between popular culture and target audience
Conducting impact research with a focus on popular culture
Vision
To contribute to archival studies focused on popular culture
Conducting measurements on popular culture
To make sense of the relationship between popular culture and zeitgeist
