Rate Type: YGS-6 Optional English Preparatory
Pharmaceutical industry, as well as all over the world constantly developing sector in Turkey is. Therefore, drug representatives who have received a good education are needed. Who were born as a result of the advancements in medicine and in recent years the group has become one of the most popular professions in the medical profession one of the promotion and marketing is part. Medical Promotion and Marketing Programme, pharmaceutical and medical sector is a program that trained salesperson.
TRAINING PROGRAM
Medical Promotion and Marketing training program with the needs of businesses operating in the pharmaceutical sector and infrastructure with basic professional knowledge, produced by pharmaceutical companies to promote their drugs to physicians and qualified staff will bring them grown. The purpose of the program, today’s Turkey needs of the pharmaceutical industry, knowledgeable, have self-confidence, communication, strong, respectable, capable of working in a planned and organized to educate marketers.
The Medical Promotion and Marketing Program is among the programs eligible for the Double Major Program (DMP).
- Pharmacy Services
- Biomedical Device Technology
- Health Institutions Management
- Opticianry
Graduates of the Medical Promotion and Marketing Program may transfer to related bachelor's degree programs through the Vertical Transfer Examination (DGS).
- International Trade
- International Trade and Logistics
- Business Administration
- Marketing
GRADUATES JOB OPPORTUNITIES
Graduates in pharmaceutical companies, pharmaceutical companies and medical depots in the medical representatives, sales representatives are involved with a title like. Medical Representative of the market in need of drug promotion and marketing of competitors in the market movement according to the conditions of sale, determining drug-related information transfer, promotions and scientific meetings to organize, to organize announced the launch of the drug by doctors patient prescriptions written ensure that such tasks they undertake.
Double Major?
- Pharmacy Services
- Biomedical Device Technology
- Healthcare Management
- Opticianry
VERTICAL TRANSFER OPTIONS
- International Trade
- International Trade and Logistics
- Business Administration
- Marketing
QUALITIES A MEDICAL REPRESENTATIVE SHOULD POSSESS
1. Medical and Pharmaceutical Knowledge
Must have in-depth knowledge of the active ingredients, indications, contraindications, and side effects of drugs.
Able to follow current clinical research and communicate with doctors in a scientific manner.
Knowledge of the healthcare sector and pharmaceutical legislation.
2. Communication and Persuasion Skills
Must be able to communicate effectively with doctors, pharmacists, and other healthcare professionals.
Must be able to present complex medical information in a clear and persuasive manner.
Must have strong listening skills; be able to understand the needs and questions of the other party well.
3. Sales and Marketing Competencies
Ability to set goals and implement sales strategies.
Ability to differentiate and prefer your product in a competitive market. Ability to analyze market trends and competing products.
4. Professionalism and Ethics
Honest and ethical behavior towards healthcare professionals.
Sensitivity to patients' health; ability to keep sales pressure within ethical boundaries.
Having work discipline and a sense of responsibility.
5. Personal Attributes
Good time management and planning skills.
Flexible, able to work under stress, and possesses problem-solving skills.
Patient, trustworthy, and with strong social skills in interpersonal relationships.
6. Technology and Reporting Competencies
Ability to use CRM (Customer Relationship Management) systems.
Ability to accurately and regularly record daily visits, sales reports, and product feedback.
PROGRAM OBJECTIVES
The Üsküdar University Medical Promotion and Marketing Program aims to train experienced and well-equipped individuals who possess the fundamental professional knowledge needed by businesses operating in the healthcare sector, through practical training.
