Program Educational Objectives
1. To train individuals who are competent to sell medicines or medical supplies.
2. To train individuals who are knowledgeable about the Pharmaceutical Industry and related sectors and who can use this knowledge in the field.
3. To provide the ability to perform the correct communication required by the profession and to influence the other party with effective speech.
4. To train individuals who can act independently and as a team in business life.
5. To provide the ability to develop marketing strategies.
6. To train medical promotion representatives equipped with basic medical and health knowledge.
7. To train marketers who are knowledgeable, self-confident, have strong communication skills, respected, have the ability to work in a planned and organized manner, which the pharmaceutical sector needs.
8. To understand and explain basic medical concepts for the pharmaceutical and medical device sector
Program Goals
The Üsküdar University Medical Promotion and Marketing Program aims to cultivate high-quality, well-equipped individuals who possess the fundamental professional knowledge required by enterprises operating in the healthcare sector and who have gained experience through practical training.