A Challenging Yet Developing Profession!

An event titled “Pharmaceutical Market in Turkey” was organized by the Medical Promotion and Marketing program of Üsküdar University School of Health Services Vocational School (SHMYO). Banu Şirin, HR Manager at TK İlaç, and Şebnem Dede, Assistant HR Specialist at TK İlaç, attended the event as guests. Within this scope, students were informed about the medical promotion representative position. 

The event, held at Üsküdar University Çarşı Campus, was moderated by Dr. Damla Yılmazoğlu, Head of Üsküdar University SHMYO Medical Promotion and Marketing Program. 

Banu Şirin, HR Manager at TK İlaç, and Şebnem Dede, Assistant HR Specialist at TK İlaç, attended the highly-attended event. 

Within this scope, participants were informed about the introduction of TK İlaç company, its product portfolio, and social responsibility projects.

Banu Şirin: “A profession that incredibly develops individuals”

Banu Şirin, HR Manager at TK İlaç, provided information about the medical promotion representative position. She also gave a presentation on what is expected from employees in this position and what needs to be done in practice.

Şirin, touching upon the career opportunities of her profession, said; “Medical promotion representative is a very difficult profession. Although it may seem very easy from the outside, it is truly a challenging profession, but it incredibly develops individuals. We need to master everything about the product. If we know the product, we can convey it. If we don't, we can't. The biggest goal of a medical promotion representative is to get the promoted product prescribed by the physician. So, in essence, this is our core aim, our target.”

Within the scope of the event, Şebnem Dede, Assistant HR Specialist at TK İlaç, also gave a presentation.

Following a Q&A session, the event concluded with the presentation of certificates of appreciation and a group photo.