What type of entrance score is required for admission to the Department of Advertising, and how long is the program?

Our department admits students based on the Verbal (SÖZ) score type. The program lasts four years (eight semesters), and an optional English Preparatory Program is available.

What does İLEDAK accreditation mean for graduates?

The three-year full accreditation awarded by İLEDAK (Communication Education Evaluation and Accreditation Board) confirms that the quality of education provided by the department, its academic staff, and its technical infrastructure fully comply with national standards. This accreditation enhances the credibility of graduates' degrees and strengthens their employability in the industry.

Where do students carry out their practical work?

Our students bring their projects to life in the Faculty of Communication's computer laboratories, editing workshops, and media studios, particularly in the Faculty of Communication's Educational Studio.

Where can graduates of the Department of Advertising work?

Graduates can work in advertising agencies, digital marketing companies, media organizations, brand management departments, public relations and corporate communications departments, as well as public and private sector organizations.

Is the English Preparatory Program compulsory in the Department of Advertising?

According to the university's program information, the English Preparatory Program is optional. Students should check the university's relevant announcements for the latest information on preparatory education and foreign language requirements.

Advertising | Üsküdar University

The Department of Advertising at Üsküdar University Faculty of Communication offers a four-year undergraduate degree program for students who wish to acquire knowledge and skills in developing advertising strategies, generating creative ideas, brand communication, and digital advertising. Rather than limiting advertising to the design of advertisements alone, the department adopts an interdisciplinary educational approach that brings together fields such as marketing communications, brand management, media planning, public relations, and digital communication.

Our educational philosophy focuses on integrating theoretical knowledge in communication with contemporary professional practices while developing students' creative thinking, research, strategic planning, problem-solving, and teamwork skills. Students have the opportunity to specialize through elective courses in line with their interests and career goals. They also develop their professional competencies in areas such as advertising campaign planning, target audience analysis, advertising message development, and the effective use of different communication channels.

Accreditation and Quality Assurance in Education

Our department, which demonstrates its educational quality through independent national standards, was awarded Full Accreditation for a period of three years, effective March 10, 2025, following a rigorous evaluation process conducted by the Communication Education Evaluation and Accreditation Board (İLEDAK / İLAD). This accreditation confirms the up-to-date nature of our curriculum, our academic competence, and the compliance of the technical infrastructure provided to our students with international standards.

Why Choose the Department of Advertising at Üsküdar University?

The Department of Advertising at Üsküdar University aims to prepare students for the evolving needs of the communication industry through an integrated educational approach that combines the creative, strategic, and technological dimensions of advertising.

Interdisciplinary Double Major and Minor Opportunities: Students can broaden their areas of expertise and have the opportunity to graduate with two bachelor's degrees by pursuing a Double Major Program or a Minor Program in departments such as Public Relations and Publicity, New Media and Communication, Animation and Cartoon, or Visual Communication Design.

Advanced Laboratory and Studio Infrastructure: Technical facilities supported by digital editing workshops, design laboratories, TV and radio studios, and focus group interview rooms.

A Curriculum Integrating Theory and Practice: The curriculum is structured to combine fundamental communication knowledge with professional areas of specialization. In the later years of the program, elective and practice-oriented courses tailored to students' interests and career aspirations become increasingly important.

Creativity and Strategic Thinking: The program aims to develop competencies in areas such as advertising campaign development, target audience analysis, effective message creation, and strategic planning aligned with communication objectives.

Digital Communication and Emerging Advertising Platforms: The effective use of digital media in advertising campaigns, keeping up with technological developments, and evaluating emerging communication trends are among the department's key educational objectives.

Professional Ethics and Social Responsibility: The department aims to educate responsible communication professionals who are critically minded, committed to ethical principles, and attentive to the social impact of advertising.

Accredited Educational Program: İLAD / İLEDAK accreditation is an important indicator demonstrating that the department has successfully undergone a quality assessment process in the field of communication education.

Career and Employment Opportunities After Graduation

Graduates of the Department of Advertising at Üsküdar University can build careers in a wide range of strategic and creative professional positions.

Creative and Digital Agencies: Copywriter, Creative Director, Art Director.
Brand and Strategy Departments: Strategic Planning Specialist, Brand Manager, Account Executive.
Digital Marketing and Media: Digital Media Planning Specialist, Social Media Manager, Performance Marketing Specialist, Content Strategist.
Corporate Communications: Marketing, advertising, and public relations departments of corporate organizations and private sector companies.
Brand Management and Marketing: Brand communication, marketing communications, product and service promotion, and consumer research.
Web and Content Production: Development of digital communication content, advertising-focused web projects, and online brand experiences.