About the Public Relations and Publicity Department
Public Relations Department Aims to Meet Social Needs
What is the Public Relations and Publicity Department?
With the shaping of modern social structure and the development of the democratic system and free-market economy, it is a profession that deals with methods and techniques aimed at creating strong representation environments in the public sphere, such as publicity, image, propaganda, and advertising.
Public Relations Arose from the Needs of Politics and Economy
In parallel with the development of democratic systems based on the principle of electing and being elected, political actors also tended to find the secret to success in politics in public relations techniques and methods such as publicity, propaganda, and advertising. On the other hand, due to the competition that started with the transition to a free-market economy, institutions, organizations, and individuals doing business in the market saw publicity, advertising, propaganda, and therefore public relations as the key to success, revealing the necessity of professionalization in this field. Thus, the field of public relations has taken its place among important professions from past to present.
What Does Public Relations and Publicity Mean?
With the shaping of modern social structure and the development of the democratic system and free-market economy, it is a profession that deals with methods and techniques aimed at creating strong representation environments in the public sphere, such as publicity, image, propaganda, and advertising.
Public Relations, A Profession with a Bright Future
Today, the public relations profession has taken on an interdisciplinary structure, becoming an important scientific and professional field with a bright future. The Public Relations and Publicity Department, which provides undergraduate education within the Faculty of Communication at Üsküdar University, aims to train strong professionals and qualified academics in the field.
Public Relations and Publicity Department: Mission
Its mission is to train students who have the knowledge to determine the importance of public relations in institutions under the umbrella of communication, who can define the work they do in the field, who have high social sensitivity towards their environment, and who are aware of the theoretical infrastructure of the activities they perform.
The Public Relations and Publicity Department has also undertaken the task of training qualified academics in its field. With its strong academic staff and the support it receives from the sector, it not only trains professionals for the sector but also makes it its mission to contribute to the academic field.
Public Relations and Publicity Department: Vision
It progresses along a line aiming to train individuals who develop the field of public relations with original project designs and social responsibility activities through the innovations brought by digital technologies, produce creative solutions to problems, and manage change and transformation. The department constantly monitors innovations while structuring its educational programs and planning its other academic and scientific activities, and guides its own course according to the developments in the world in the field.
It takes care to use the opportunities of technology at maximum capacity and to ensure that the students it trains are broad-minded, adaptable to technological developments, and vision-oriented young people on an international scale. Within the next few years, the Public Relations and Publicity Department will become a center of attraction not only nationally but also internationally in its field.
Structure of the Public Relations and Publicity Department Curriculum
The department curriculum consists of sequential, complementary courses that go from general to specific and from theory to practice. Offering a wide range of elective courses, the Public Relations and Publicity Department is open to students taking desired courses from other departments, thus possessing the feature of interdepartmental permeability.
The curriculum, which has a flexible, dynamic, and updatable structure, allows students to freely develop and use their interests and talents. Taking the courses in the program, which proceeds largely in parallel with the other departments of the faculty in the first two years of education, is made compulsory. In the third and fourth years, students are directed primarily towards elective courses and applied education suited to their interests and talents.
Double Major Opportunities in the Public Relations and Publicity Department
Students who successfully pursue their education in the Public Relations and Publicity Department have the opportunity to obtain a second diploma by simultaneously taking courses in a second undergraduate or associate degree program of interest.
Students with a grade point average of 3.25 out of 4 can apply for a Double Major Program (DMP) at the earliest in the third semester and at the latest in the fifth semester.
Undergraduate programs where Public Relations and Publicity department students can do a Double Major (DMP): Other departments of the Faculty of Communication as well as Health Management, Social Work, Philosophy, History, Sociology, Psychology, Political Science and International Relations.
Minor Opportunities in the Public Relations and Publicity Department
Students who successfully pursue their education in the Public Relations and Publicity Department can do a minor and receive a certificate by simultaneously taking courses in an undergraduate or associate degree program of interest.
Students with a grade point average of 3.0 out of 4 can apply to do a Minor at the earliest in the third semester and at the latest in the fifth semester.
Undergraduate programs where Public Relations and Publicity department students can do a Minor: Other departments of the Faculty of Communication as well as Health Management, Social Work, Philosophy, History, Sociology, Psychology, Political Science and International Relations.
Erasmus Opportunities in the Public Relations and Publicity Department
Among our students, there are those who go to partner universities for Erasmus. These students successfully complete their education and return. Our faculty has bilateral agreements with communication faculties at 11 universities.
Employment Opportunities in the Public Relations and Publicity Department
When viewed in terms of employment, the public relations and publicity department is a field with a very wide range. At this point, it becomes very important for our students to develop themselves throughout their university education. It is a process that determines the job and position they will have after graduation for them to be fluent in at least one foreign language, know the sector, and be aware of innovations in the sector. Whichever sector they want to work in, they must stay close to that sector during their internship periods. They can find employment opportunities in tourism, education, health, public relations agencies, digital agencies, private or public institutions—in short, all sectors where communication is a priority.
What are the Courses Taken in the Public Relations and Publicity Department?
The department curriculum consists of sequential, complementary courses that go from general to specific and from theory to practice. Offering a wide range of elective courses, the Public Relations and Publicity Department is open to students taking desired courses from other departments, thus possessing the feature of interdepartmental permeability. The curriculum, which has a flexible, dynamic, and updatable structure, allows students to freely develop and use their interests and talents. Taking the courses in the program, which proceeds largely in parallel with the other departments of the faculty in the first two years of education, is made compulsory. In the third and fourth years, students are directed primarily towards elective courses and applied education suited to their interests and talents.
What are the Employment Areas for Graduates of the Public Relations and Publicity Department?
Employment opportunities for graduates of the Public Relations and Publicity Department are quite broad and diverse. Department graduates can find employment opportunities in professional agencies dealing with public relations and advertising. In addition, corporate communication units of all institutions and organizations with private and public status provide significant employment opportunities for department graduates. Department graduates can also hold public relations and image consultancy positions for political actors, private institutions, and organizations, as well as individuals. Furthermore, if students of our faculty's public relations and publicity department take advantage of the educational opportunities of our other departments, they can also find employment in other areas of the media sector.
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