An event titled ‘Artificial Intelligence and Brands in Tomorrow’s World’ was organized by the Department of Public Relations and Advertising of the Faculty of Communication at Uskudar University. Eda Delibaş, Project Manager at Me Creative Technology Agency, attended the event as a guest. Sharing with the participants what awaits artificial intelligence in the future, Delibaş stated that artificial intelligence could be an important tool for brand recognition and awareness.
In addition to students from the Public Relations and Advertising Department, students from the Advertising Department also participated in the event held at Uskudar University's South Campus.
“Not metaverse but Web 3 technology…”
Eda Delibaş, Project Manager at Me Creative Technology Agency, emphasized that artificial intelligence is not metaverse but Web 3 technology; “What we call metaverse is a place where multiple virtual universes can be created. We colloquially refer to it as the metaverse. We enter this virtual world with VR glasses, where there can be lessons or events. We participate in this world by creating our avatars. Essentially, we are within Web 3 technology, so what we call artificial intelligence is not actually the metaverse, but a process we are trying to evolve within Web 3 technology. Looking chronologically, Facebook started its work from 2000, and there's a significant chronology until today. What needs to be known here is that brands started their work in this area up to 23 years ago. Initially, it was provided through gaming platforms and later started to enter our daily lives.”
“Brands must adapt to the trends of the era”
Delibaş stated that brands must adapt to artificial intelligence technology; “After Web 3 was announced, brands quickly began making agreements and taking their places on metaverse platforms because they have to adapt to the era. If they don't adapt to the current trends, they will disappear. This time, brands that do not adapt to technology will be labeled as old, non-innovative brands, which is why many brands initially entered the metaverse.”
We need to keep track of which one is viable…
Eda Delibaş emphasized that people can do everything they can physically do in the metaverse, and pointed out that there are serious business options in this field. Delibaş said; “We won't just play games or just go to the theater. There are serious business options here, and usable areas. These can change very quickly, so we need to keep track of which ones are active, and which ones are viable. If you closely follow the business and game options in the metaverse, you can reach a level where you can create a future plan.”
“Artificial intelligence manages the entire process from the idea stage to the final visual stage”
Delibaş, speaking about the role of artificial intelligence in the creation and execution of an idea; “Artificial intelligence manages the entire process from the idea stage to the final visual stage. It recognizes the brand, recognizes the producer, and then combines styles to present us with ideas. We run the visuals we share every month with artificial intelligence. After generating the idea, we moved on to the implementation stage, and then there are two things we do physically: first, adding filters etc., and second, sharing it on social media.”
A student who participated in the event was gifted the book ‘Artificial Intelligence and Public Relations: Usage Areas, Impact, Limits, and Challenges’ authored by Dr. Lecturer Burak Çeber. Afterwards, a certificate of appreciation was presented to Eda Delibaş, who was a guest at the event.
The event concluded after a group photo shoot.