From Üsküdar University Faculty of Communication, Assoc. Prof. Dr. Aylin Tutgun Ünal's book “Social Media: Effects – Addiction – Measurement” has published its second edition with new updates. In the new edition of the work, which examines the impact of social media on individuals, a chapter titled 'Effects of Social Media on Generational Communication' has been added. Üsküdar University Founding Rector, Psychiatrist Prof. Dr. Nevzat Tarhan, who wrote the foreword to the book, stated that social media has evolved from a habit into an addiction. Tarhan said: “It is very important that social media, which is crucial for our children's future, is addressed with scientific data. This is the gap that the work penned by Assoc. Prof. Dr. Aylin Tutgun Ünal will fill, allowing readers to benefit.”
Assoc. Prof. Dr. Aylin Tutgun Ünal's book Social Media: Effects – Addiction – Measurement published its second edition shortly after meeting readers. The work, filling a gap in the social media field, focuses on the effects of social media. Due to addressing a current and ever-evolving topic, the book was published in its second edition with new chapters added. In the second edition of the work, the title 'Effects of Social Media on Generational Communication' was added to the effects of social media.
Assoc. Prof. Dr. Ünal: “New chapter and scales added to the second edition of the book”
Ünal stated that due to new media studies, the work is updated in every edition; “The Social Media book is a work that needs to be updated with new perspectives added to new media studies every day. Social media addiction has evolved into Instagram addiction, especially among young people. Since this situation also brought about the need for new measurement tools, new types of social media addiction scales began to be developed on an international scale. In our country, these tools are integrated into the field by conducting Turkish equivalence, validity, and reliability studies. In the 2nd edition of the book, Instagram story addiction and Instagram feed addiction scales, adapted into our language from these tools, along with a number of new scales, were included.” she said.
Prof. Dr. Tarhan: “Studies in the field of Communication Science are necessary for predicting the future and producing solutions to problems”
Prof. Dr. Nevzat Tarhan, who penned the foreword to the work, stated that such studies in the field of communication are about predicting the future and conveyed that the book is an important work in this area. In his foreword, Tarhan included the following statements: “I would like to state that I am honored to present this work by Üsküdar University faculty member, young scientist Assoc. Prof. Dr. Aylin Tutgun Ünal, titled 'Effects of Social Media'. It is a valuable work to which much effort has been put. When we evaluate in terms of communication technologies in the last century, there are three periods that affect human behavior. The first is the Radio generation, the second is the Television Generation, and the last is the Social Media generation. There are significant differences in many areas, from friendships, personal development, eating and entertainment habits, obedience to authority, moral sense, individuality, family values, influence from popular culture, impulse control, conformity to social norms, sense of responsibility, consumerism to lifestyles. Scientific field studies in Social Psychology and Communication Science are very beneficial, even necessary, for predicting the future and producing alternative solutions to existing problems,” he said.
Prof. Dr. Nevzat Tarhan: “Social media has transformed from a habit into an addiction”
Tarhan stated that social media use is evolving to a different dimension every day, and conveyed that social media use has become an addiction and a passion today. Tarhan said: “It is now clear that while social media use was a habit, it has now become a state of passion and addiction. It was very important that this topic, which is crucial for our children's future, was addressed with scientific data. We can say that Assoc. Prof. Dr. Aylin Tutgun-Ünal's beautiful work will fill this gap. I would like to thank her for her efforts, and state that it is an important resource for those curious about the history and effects of social media, from which readers will greatly benefit. The second edition being published in a short time was quicker than we expected. This situation shows how important a need it meets.”