A seminar titled “Creating Persuasion in Advertising from a Visual and Textual Perspective” was organized by the Üsküdar Üniversitesi Faculty of Communication as part of the University Culture Course. The seminar was moderated by Prof. Dr. And Algül, Head of the Visual Communication Design Department at Üsküdar Üniversitesi Faculty of Communication.
Yusuf Dahi, a graduate of Anadolu Üniversitesi Faculty of Communication Sciences, Press and Publishing, and Founder of Dijifabrik Agency, attended the seminar held at Üsküdar Üniversitesi South Campus C-D Block Mac Laboratory as a guest speaker.
Dijifabrik Agency Founder Yusuf Dahi: “We are in a very fast-paced sector”
Dijifabrik Agency Founder Yusuf Dahi, stating that there is a need for young talents in the sector, said; “From the moment you mention graphic designers and visual communicators, they are always a need for the sector, which is why I attach importance to external partnerships, because we are in a very fast-paced sector. Today we will watch 5 beautiful commercials that I have gathered here. I have prepared a presentation on how these commercials can visually and textually persuade the consumer's mind and what message they actually convey to the consumer.”
“This is the highest point technology has reached to date!”
After the first commercial screening, Dahi took the participants' opinions and said; “With this commercial released in 2017, Apple launched the Mac Touch Bar. The brand, covering all historical processes since the invention of writing, emphasizes its own technological devices in between, telling the consumer that this is the pinnacle of technology.”
“We have transformed a speech that people once viewed with the eye of imagination into a reality of life today”
Referring to a speech Nikola Tesla made 70 years ago, Dahi said; “One day electricity will replace gas and oil, changing humanity and providing a more environmentally friendly condition. When this speech was made, it was a dream for humanity, but today technological devices are considered very normal. What the brand actually wants to emphasize is that we have transformed a speech that people once viewed with the eye of imagination into a reality of life today. They emphasize that as electricity enters our lives, darkness moves towards more light and a more environmentally friendly point.”
“Every digital trace you leave is being tracked”
Dahi emphasized that the technological tools we use today are based on digital advertisements: “Phones are no longer very secretive; they are listening to us. Systems interpret at what average time you order food, or at what time you get hungry from your conversations and messages, and what types of food you eat, and then display those advertisements to you. Consider this: the digital advertisements you encountered five years ago are not the same as the advertisements you see today. Systems have thoroughly trained themselves; they know you better. Every digital trace you leave is being tracked; it's impossible to hide from this unless you lock yourself in a cave. These are the realities of the digital world.” he stated.
At the end of the seminar, which garnered significant interest from students, Dahi was presented with a certificate of appreciation for his participation. The seminar concluded after a group photo session.