MASTER'S THESES
TÜMER, Tuana (2026). Consumer Privacy in the Shadow of Digital Advertising: A Field Study on the Perceptual and Behavioral Dimensions of the Digital Privacy Paradox Within the Framework of Communication Privacy Management Theory. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Thesis. Istanbul. (Advisor: Assoc. Prof. Dr. Cihan Becan)
NOOR ADNAN, Abbas Ali (2026). The Role of Public Relations in Strengthening Brand Reputation / A Study in Iraq on the Brand of Türkiye. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Thesis. Istanbul. (Advisor: Assoc. Prof. Dr. Ozge Ugurlu Akbas)
YANMAZ, Sukru (2025). Motivations of Public Relations Professionals to Use Artificial Intelligence Applications. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Thesis. Istanbul. (Advisor: Asst. Prof. Dr. Burak Ceber)
TUNC, Yakup (2025). The Effect of Artificial Intelligence-Content Video Advertisements on Consumers' Purchasing Behaviors. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Thesis. Istanbul. (Advisor: Asst. Prof. Dr. Burak Ceber)
ARSLAN, Gamze (2025). The Impact of Environmental Sustainability as a Strategic Tool in Digital Brand Communication on Consumer Perception: A Research on Award-Winning Advertisements. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Thesis. Istanbul. (Advisor: Assoc. Prof. Dr. Cihan Becan)
UYGUN, Fatih (2025). Changing Marketing Dynamics in the Hardware Sector: A Research within the Scope of Istanbul Province. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Thesis. Istanbul. (Advisor: Asst. Prof. Dr. Ozgun Arda Kus)
ALKAYA, Alper Can (2025). Analysis of Consumers' Mind Maps in Organic Food Products Through Neuromarketing Methods: A Research on Sensory Marketing Strategies. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Thesis. Istanbul. (Advisor: Asst. Prof. Dr. Ozgun Arda Kus)
KATILMAZ, Yüsra (2024). Social Media Use in Medical Aesthetics in Terms Of Health Tourism; A Study On Medical Aesthetics Doctors in Nişantaşı District. Üsküdar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master’s Thesis. İstanbul. (Advisor: Asst. Prof. Dr. Özgün Arda Kuş)
MASTER PROJECTS
BOZATLI, Sila (2026). Political Communication and TikTok: An Analysis on the Justice and Development Party Youth Branches. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Asst. Prof. Dr. Zindan Cakici)
COŞKUN, Busra (2026). The Impact of Corporate Events on Public Relations and Reputation Management Processes: The Case of Teknofest. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Asst. Prof. Dr. Sukru Guler)
DÖNMEZ, Gozdenur (2024). The Impact of Crisis Management on Social Media on Brand Image: The Cases of Dardanel and Domino's Crises. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Assoc. Prof. Dr. Ozge Ugurlu Akbas)
SEYIDZADE, Fatma (2024). Crisis Management on Social Media: Strategies and Case Studies. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Assoc. Prof. Dr. Ozge Ugurlu Akbas)
ALAKBARLI, Sama (2024). The Impact of Social Media Platforms on Brand Loyalty Across Different Consumer Segments. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Assoc. Prof. Dr. Ozge Ugurlu Akbas)
ÇELİK, Mustafa (2024). An Analysis of AI-Powered Chatbot Applications on E-Commerce Websites from the Perspective of Digital Public Relations. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Assoc. Prof. Dr. Ozge Ugurlu Akbas)
TEKECI, Ali Bayram (2024). Innovative Digital Marketing Tools: Virtual Reality, Augmented Reality, and Digital Experiences. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Assoc. Prof. Dr. Ozge Ugurlu Akbas)
EFENDIOGLU, Gunce (2024). The Effects of Violence Against Women on Women with Disabilities: The Role of Media and Socio-Psychological Dimensions. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Assoc. Prof. Dr. Ozge Ugurlu Akbas)
YILDIZ, Busra (2024). Evaluation of Quiet Quitting within the Context of Organizational Communication. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Asst. Prof. Dr. Sukru Guler)
TÜRKEŞAN, Murside (2024). The Impact of Personalized Advertisements on Creating Brand Awareness and Brand Loyalty. Uskudar University Graduate School of Social
Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Asst. Prof. Dr. Burak Ceber)
BALCI, Ihsan (2024). A Research on Creating Governance Problems over a Country via Propaganda and Social Psychology. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Asst. Prof. Dr. Ozgun Arda Kus)
DINÇ, Fatma (2024). A Research on Mobile Advertising Strategies from Past to Present. Uskudar University Graduate School of Social Sciences, Department of Public Relations and Advertising. Master's Project. Istanbul. (Advisor: Asst. Prof. Dr. Ozgun Arda Kus)