An event titled “Podiatry's Digital Footprint in Digital Media” was held by the Podiatry Program of Üsküdar University Vocational School of Health Services (SHMYO). Digital Marketing Expert M. Taylan Dutluoğlu attended the event as a guest speaker. Discussing the effects of digital media in the field of podiatry and the points to be considered in health communication, Dutluoğlu emphasized that the traces left in the digital world are crucial for professional reputation.
The event, held at Üsküdar University Çarşı Campus Yuşa conference hall, attracted great interest.
"Every share made in the digital world leaves a lasting trace"
Digital Marketing Expert M. Taylan Dutluoğlu, drawing attention to the fact that individuals' and brands' first impressions are largely formed online, stated: "Today, individuals' and brands' first impressions are largely formed online. We now get our first idea about a person or institution through our Google searches. Every share made in the digital world leaves a lasting trace. When these traces are managed correctly, they can turn into trust and success. This trace forms our digital reputation coefficient."
"With the right content and strategy, the digital footprint can be turned into an advantage"
Dutluoğlu, mentioning the increasingly common concept of 'cyberchondria' in health communication, said: "Cyberchondria arises when individuals research their health problems through internet and artificial intelligence applications. This situation can be both a risk and an opportunity with proper communication. With the right content and strategy, the digital footprint can be turned into an advantage. Corporate identity, logo usage, and a user-friendly website are important. Every word on a website is read by Google. Therefore, texts and visuals should be strategically structured. If users cannot quickly find the information they are looking for, it can lead them to abandon the site. Informative content is the safest way in this area. Proper management of online patient reviews and feedback is also very important. These comments build trust, but the responses must adopt a solution-oriented language."
The 'Health Communication Regulation' was also discussed
The 'Health Communication Regulation', which came into force on November 12, was also discussed at the event. Dutluoğlu stated that with the new regulation, misleading content, expressions guaranteeing treatment, and manipulative advertising language are prohibited: "The new regulation essentially states one thing: 'Do not mislead the patient.' Explicit consent is mandatory for sharing patient photos and visuals," he added. Dutluoğlu stated that it is possible to produce informative and awareness-raising content within the boundaries of the legislation.
In the event, which continued with questions from participants, topics of curiosity regarding social media posts, visual usage criteria, and influencer content were addressed.
The event concluded with a workshop.