Students from Üsküdar Üniversitesi Faculty of Communication, Department of Advertising, reached the final with their campaign prepared for Ülker's Dankek product in the advertising competition.
Students from Üsküdar Üniversitesi Faculty of Communication, Department of Advertising, reached the final in the competition organized by Ülker, one of Pladis's prominent products each year, and conducted via bizz@kampüs.
Advertising department students Merve Akkaş, Emine Akarsu, and Emine Damla Kayacı, who participated in the competition with their 'Otlu Peynirli Dankek' (Herbed Cheese Dankek) project developed under the consultancy of Üsküdar Üniversitesi Faculty of Communication Lecturer Assoc. Dr. Cihan Becan, qualified to compete in the final.
Among 140 Universities, They Are in the Top 10…
The young advertisers from Üsküdar, participating in the competition with their group named Mutida, entered the top 10 teams among 140 universities and over 1,400 teams.
Üsküdar Advertising students, who developed the herbed cheese cake product for Dankek, developed a project based on the idea of 'always being there,' emphasizing Dankek's quality of accompanying beautiful moments.
The Spice of Conversation…
The Herbed Cheese Dankek, highlighted by its slogan 'The Spice of Conversation,' stands out with its claim of being a satisfying snack, as well as an emphasis on being a companion to beautiful moments in life. The Mutida team, which designed the process including situational analysis, marketing plan, creative communication strategy, and creative advertising media applications within the scope of the project, will compete in the final with its innovative product approach.