At the 5th ‘Social Media Awards Turkey 2021’ ceremony, held on Wednesday, June 9th, in collaboration with Marketing Türkiye magazine and BoomSonar, Üsküdar Üniversitesi was awarded in the ‘Foundation Universities’ category.
Üsküdar Üniversitesi, which provides an active flow of information to its followers and subscribers through its social media presence, received the reward for its intensive efforts at the ‘Social Media Awards Turkey 2021’ ceremony, held digitally this year due to pandemic conditions. In the organization where the social media performances of brands and agencies were evaluated, more than 55 thousand social media accounts were examined. Üsküdar Üniversitesi was awarded in the ‘Foundation Universities’ category at the 5th digital ceremony, held on Wednesday, June 9th, in collaboration with Marketing Türkiye magazine and BoomSonar.
Üsküdar Üniversitesi was deemed worthy of an award at the ‘Social Media Awards Turkey 2021’ ceremony for its social media performance during the period of March 1, 2020 – March 1, 2021. In the organization, which consisted of three main sections: Jury Awards, Data Analytics Awards, and Grand Prix, more than 55 thousand social media accounts were examined. The awards organization, which covered social media in all its dimensions, included 60 jury members.
High performance brought an award
Reaching over 350 thousand followers with the up-to-date and important information flows it provides on social media platforms, Üsküdar Üniversitesi competed with prominent educational institutions in the ‘Data Analytics Section’ of the ‘Social Media Awards Turkey 2021’ organization. The Social Brands Data Analytics Awards were determined entirely based on social media data, through analytical examination of the social media performances of brands from 50 different sectors. Üsküdar Üniversitesi won the silver award in the ‘Foundation Universities’ category within this section.
Distinguished academicians provide continuous information flow
Üsküdar Üniversitesi makes highly engaging posts on social media platforms with Turkey’s leading academicians, including its Founding Rector, Psychiatrist Prof. Dr. Nevzat Tarhan, as well as Prof. Dr. Sinan Canan, Prof. Dr. Sevil Atasoy, Prof. Dr. Haydar Sur, Prof. Dr. Tayfun Uzbay, Prof. Dr. Deniz Ülke Arıboğan, Prof. Dr. Ebulfez Süleymanlı, Prof. Dr. Mehmet Zelka, and Assoc. Prof. Dr. Aylin Tutgun Ünal.
Assoc. Prof. Dr. Aylin Tutgun Ünal: “The importance of social media is steadily increasing”
Assoc. Prof. Dr. Aylin Tutgun Ünal from Üsküdar University’s Faculty of Communication, Department of New Media and Journalism, who recently introduced the book ‘Social Media Psychology’ to readers under the editorship of Prof. Dr. Nevzat Tarhan, stated, “Today, social media platforms are no longer just a space for sharing moments and forming social relationships; they have begun to replace traditional media. The most up-to-date news and information flows reach the world through social media platforms. Naturally, followers track institutions that actively use social media platforms. In this regard, the award received by Üsküdar Üniversitesi at the Social Media Awards Turkey 2021 organization is of great importance for demonstrating the value of its performance.”
Tahsin Aksu: “The pandemic caused our ways of doing business to change more rapidly”
Aksu, who has worked as a journalist for many years and currently serves as the Corporate Communications Director of Üsküdar Üniversitesi, said, “As a university, we utilize all conventional and digital channels. Furthermore, we manage our own media, including the broadcasts we produce for Üsküdar Üniversitesi Television (ÜÜTV). Recently, we have clearly noticed the impact of social media and are shaping our budget and workforce accordingly. We differentiate our communication language and messages based on media diversity. Our effort is very high. Receiving recognition with the Social Media Awards also made me and my entire team proud.”