Üsküdar University successfully completed the audit process within the scope of its TURQUALITY application, an international branding program supported by the Ministry of Trade. Following the two-day audit, the decision regarding TURQUALITY support was communicated to the university management based on the prepared report.
Since its establishment, Üsküdar University, one of Turkey's most preferred foundation universities, has become one of the educational institutions included in the TURQUALITY support program, the world's first and only state-supported branding program, which is run by the Ministry of Trade and promotes Turkish quality to many countries.
Üsküdar University, which applied to the TURQUALITY program to contribute to its international branding goal, focuses on international branding efforts rather than merely increasing exports, differing from traditional service export supports.
Üsküdar University has been included in the 'Turquality' program, the world's first and only state-supported branding program that promotes Turkish quality to many countries, enabling the positioning of Turkish brands in the field of education across different countries worldwide. The university reported that it is in educational cooperation with 432 universities globally, with 6 Faculties, 1 Vocational School, 5 Institutes, 39 Research Centers, and 78 Laboratories, and hosts over 3,500 international students from 95 countries.
What is TURQUALITY?
TURQUALITY, the first and only state-supported branding program affiliated with the Ministry of Trade, aims to enable companies with branding potential in product and service groups to become global players in international markets and to establish a positive 'Made in Turkey' image. It achieves this by providing managerial know-how, institutionalization, and development across all processes, from production to marketing, sales, and after-sales services.
The objectives of the TURQUALITY Program include creating a common management language among middle and senior executives of companies that will build brand awareness and recognition within the scope of support, contributing to the establishment of teams that will take action based on market intelligence and implement projects, creating the necessary synergy for the TURQUALITY brand support platform, equipping participants with knowledge and skills they can apply in business processes, fostering communication opportunities between participants and companies and preparing an environment for future collaborations, and developing the international image and promotional activities for companies within the scope of support.