Üsküdar University has been included in the “Turquality” support program.

Üsküdar University has successfully completed the audit process as part of its application for TURQUALITY, the international branding support program backed by the Ministry of Trade. Following the two-day audit, the decision regarding TURQUALITY support was communicated to the university administration based on the report prepared after the audit.

Since its establishment, Üsküdar University, one of Türkiye’s most preferred foundation universities, has become one of the educational institutions included in TURQUALITY, the world’s first and only state-supported branding program, implemented by the Ministry of Trade to promote Turkish quality in countries around the world.

Having applied to the TURQUALITY program with the aim of contributing to its goal of becoming an internationally recognized brand, Üsküdar University is undertaking activities focused on international branding, rather than simply increasing exports, as is the case with conventional service export support programs.

Üsküdar University has been included in the TURQUALITY program, the world’s first and only state-supported branding initiative, which aims to position Turkish brands in different countries around the world and promote Turkish quality internationally in the field of education. With 6 faculties and 1 school, 5 graduate institutes, 39 research centers, and 78 laboratories, the university collaborates in education with 432 universities worldwide and hosts more than 3,500 international students from 95 countries.

What is TURQUALITY?

TURQUALITY is the first and only state-supported branding program administered by the Ministry of Trade. It is designed to support companies with products and service groups that have the potential to become brands by strengthening their managerial know-how, institutionalization, and development across all processes, from production and marketing to sales and after-sales services. The program aims to enable these brands to become global players in international markets while establishing and reinforcing a positive image of Turkish products and services worldwide.

The objectives of the TURQUALITY Program include establishing a common management language among mid- and senior-level executives of companies supported under the program and fostering brand awareness and recognition; contributing to the formation of teams capable of taking action based on market intelligence and implementing projects; creating the synergy required for the TURQUALITY brand support platform; equipping participants with the knowledge and skills they can apply to their business processes; creating opportunities for communication between participants and companies and providing an environment for future collaborations; and building the international image of supported companies and carrying out promotional activities in overseas markets.