Üsküdar Üniversitesi, with the coordination of BrainPark TTO, signed a University-Industry Cooperation protocol with ERKA Group, covering joint project development and related activities in the field of innovative R&D activities. This collaboration, undertaken to provide academic support for innovative R&D projects in the field of neuromarketing, aims at the integration of digital technologies into the tourism sector and the development of innovative projects in neuromarketing.
Within the scope of the signed cooperation, Prof. Dr. Sinan Canan, Head of Üsküdar University's Department of Neuromarketing, and Dr. Şaha Baygül Özpınar, Lecturer at Üsküdar University's Faculty of Communication, Department of Public Relations and Advertising, will take part in the project as academic advisors in the field of neuromarketing.