Üsküdar Üniversitesi has completed the first step of the audit process within the scope of its application to TURQUALITY, the branding program supported by the Ministry of Trade. Aiming to contribute to its international branding goal, Üsküdar Üniversitesi applied to the TURQUALITY program and, unlike classical service export supports, focuses on international branding efforts rather than merely increasing exports.
The PwC management consulting firm, accompanied by an observer from the Ministry of Trade, conducted a detailed inspection over two days, visiting campuses and units, including common areas used by students such as workspaces, laboratories, libraries, classrooms, and social areas. Furthermore, all units thoroughly informed the audit committee on various subjects, from the university's strategic plan and brand values to operational activities and financial data, through their presentations.
Regarding the Transgenic Cell Technologies and Epigenetics Application and Research Center (TRGENMER) and the Stem Cell Studies Application and Research Center (ÜSKÖKMER), Lecturer Dr. Cihan Taştan and Prof. Dr. Sevim Işık provided information to the PwC management consulting firm, detailing the work being carried out. During the inspection of the Forensic Sciences Laboratories, our Vice Rector Prof. Dr. Sevil Atasoy accompanied the company officials and explained the work conducted in the laboratories. Information was also provided on the Research and Development (R&D) activities and the projects undertaken by the university.
All units participated
The managers of the General Secretariat, Department of Student Affairs, Department of Human Resources, Department of International Relations, Department of Administrative Affairs and Procurement, Department of Financial Affairs, Department of Corporate Communications, Department of Information Technologies, Department of Career Center, Department of Library and Documentation, Department of Health, Culture and Sports, Department of Strategy Development, Department of Construction and Technical Affairs, and Department of Clerical and Archive Affairs provided information on past work, strategic planning, and future goals to representatives of the PwC management consulting firm, who participated in the audit under the guidance of the Ministry of Trade, and delivered presentations in the Üsküdar Üniversitesi Central Campus Senate and Kuleli Meeting Halls.
Evaluation meetings were also held with the participation of Üsküdar Üniversitesi Founding Rector and Chairman of the Executive Board Prof. Dr. Nevzat Tarhan, Chairman of the Board of Trustees A. Furkan Tarhan, Tarhan-İDER Foundation Member Fırat Tarhan, Acting Rector Prof. Dr. Mehmet Zelka, Vice Rector Prof. Dr. Sevil Atasoy, Vice Rector Prof. Dr. Hikmet Koçak, Vice Rector Prof. Dr. Muhsin Konuk, Dean of the Faculty of Medicine Prof. Dr. Haydar Sur, along with department heads and faculty members. Following the two-day audit, the decision regarding Turquality support will be communicated to the university management in line with the report to be prepared.
What is TURQUALITY?
TURQUALITY, the first and only state-supported branding program affiliated with the Ministry of Trade, aims to enable companies with branding potential in product and service groups to become global players in international markets and establish a positive 'Made in Turkey' image. It achieves this by fostering managerial expertise, institutionalization, and development across all their processes, from production to marketing, sales, and after-sales services.