Üsküdar Communication students are achieving success after success. Senior students from the Advertising Department, Burcu Genç and Melda Zeynep Sarı, qualified for the finals of the Genç Kristal competition again this year. Üsküdar Üniversitesi became one of the two foundation universities to make it to the finals.
This year, Akbank was designated as the main sponsor of the competition, and participating students developed their creative projects in line with the brief provided by Akbank.
They made it to the finals again this year…
Among the projects participating in the competition in line with the briefs provided, the project by Üsküdar Üniversitesi Faculty of Communication, Advertising Department senior students Burcu Genç and Melda Zeynep Sarı, qualified for the finals again this year.
In their project, Genç and Sarı utilized the brief:
“Gender pay gap. To bring gender pay inequality to the public agenda with the power of communication. To explain the strong stance and policies of a pioneering institution like Akbank on this issue.”
Üsküdar Üniversitesi became one of the two foundation universities on the list
At the same time, Üsküdar Üniversitesi became one of the two foundation universities on the published list to make it to the finals.
They were also finalists in 2023
Last year, in the 2023 Genç Kristal competition, Zeynep Sarı and Burcu Genç had also made it to the finals under the supervision of Assoc. Prof. Dr. Cihan Becan. Genç and Sarı qualified as finalists with the presentation they prepared.
The award ceremony will be held on October 7
The award ceremony for the competition will be held on October 7 at Tersane İstanbul.
The competition, organized by the Advertising Foundation and hosted by Kristal Elma for 3rd and 4th-year university students, is being held for the seventh time this year with the aim of inspiring university youth preparing for the industry and connecting them with the advertising world.