Organized by Üsküdar Üniversitesi, the II. International Neuromarketing Congress, the second of which will be held on December 12-13, 2024, will take place with the theme “Neuromarketing 2.0: A New Era in Consumer Neuroscience / Immersive Technologies and Artificial Intelligence.” The congress will bring together many academics and industry professionals from Turkey and around the world.
Organized by Üsküdar Üniversitesi, the second edition of the "II. International Neuromarketing Congress" will be held this year between December 12-13, 2024, with the theme "Neuromarketing 2.0: A New Era in Consumer Neuroscience / Immersive Technologies and Artificial Intelligence".
“Neuromarketing 2.0.” to be opened for discussion
The "II. International Neuromarketing Congress" aims to address the new era where neuromarketing has changed dimension and entered the 2.0 process within an interdisciplinary consortium, highlighting the characteristic of the "Neuromarketing 2.0." concept as a new expression and starting point for industry and academia.
At the congress, topics such as neuromarketing ethics, consumer psychology, neuromarketing's journey from small data to big data with artificial intelligence, and the presence of immersive technologies like VR and AR in the marketing world will be covered, aiming to open this new discourse (Neuromarketing 2.0.) for discussion.
Considering that the global neuromarketing market size was 3,324.98 million dollars in 2023 and is expected to reach 6,576.76 million dollars by 2032 ('Neuromarketing Market,' n.d.), the relationship between 'Neuromarketing 2.0' and artificial intelligence technologies is expected to be much stronger.
Neuromarketing's New Perspective!
This year's congress theme is “Neuromarketing 2.0: A New Era in Consumer Neuroscience, Immersive Technologies and Artificial Intelligence”, and it encompasses the disciplines of neuroscience, software technologies, psychology, social psychology, anthropology, marketing, and behavioral economics. The “II. International Neuromarketing Congress” is preparing to host esteemed academics from around the world and Turkey, starting with an online presentation by Dr. Christophe Morin, author of best-selling books in neuromarketing such as “The Persuasion Code in the Brain” and founder of the company “Sales Brain”.
The International Neuromarketing Congress, which focuses on developments in consumer neuroscience, technological transformations, and consumer trends, will be held on December 12-13, 2024, at Üsküdar Üniversitesi Nermin Tarhan Congress Hall, with the aim of being a global meeting point for scientists and industry professionals to transfer knowledge.
Congress scope
Neuromarketing is a multidisciplinary field that applies brain-interface technologies through neuroscientific research techniques. With evolving technological approaches and especially artificial intelligence applications, today, data obtained from neuromarketing research techniques such as facial expression analysis (FEA), electroencephalography (EEG), and eye tracking can be applied online.
Today, research conducted in the field of neuromarketing can be carried out online, moving beyond the spatial context of the laboratory. Moving beyond the spatial context not only eliminates the limitations on the number of participants in research but also offers the opportunity to reach individuals from different geographies, thousands of kilometers apart, for scientific research. The relationship between “Neuromarketing 2.0” and artificial intelligence tools includes not only the online application of research technologies but also various algorithms such as mimicking cognitive decisions and predicting future behaviors. The continuous advancement of human-computer interaction (HCI) and machine learning offers significant options for neuromarketing research techniques such as face coding and eye tracking in both data collection and analysis.
The speakers of the “II. International Neuromarketing Congress” are as follows;
Prof. Dr. Nevzat TARHAN / Founding Rector of Üsküdar Üniversitesi, Honorary Chairman of the Congress
Prof. Dr. Nazife GÜNGÖR / Rector of Üsküdar Üniversitesi, Congress Honorary Board
Prof. Dr. Deniz Ülke KAYNAK / Dean of the Faculty of Humanities and Social Sciences, Üsküdar Üniversitesi, Congress Honorary Board
Dr. Selami Varol ÜLKER / Faculty of Humanities and Social Sciences, Üsküdar Üniversitesi, Congress President
Dr. Christophe Morin / John Hopkins University Media Psychology
Prof. Prac. Dr. Nikolaos DIMITRIADIS/ Head of Neuromarketing Department, York University European Campus
Prof. Dr. Benny BRIESEMEISTER / IU International University Psychology
Prof. Dr. Uğur Cevdet PANAYIRCI / Head of Advertising Design Department, Yeditepe University
Prof. Dr. İsmail Tayfun UZBAY / Head of Medical Sciences Department, Faculty of Medicine, Üsküdar Üniversitesi
Prof. Dr. Caner GİRAY/ Dean of the Faculty of Applied Sciences, Okan University
Assoc. Prof. Dr. Dicle Yurdakul / Director of Inova Research Center and NeuroLab, Faculty of Business Administration, Altınbaş University
Assoc. Prof. Dr. Mevlüde Nur ERDEM/ Head of Communication and Design Department, Faculty of Communication, Ondokuz Mayıs University
Lecturer Önder Bakal / E-commerce, Digital Marketing Consultant
Ergi Şener / General Manager of Nomu Pay - Faculty of Management Sciences, Sabancı University