The event titled “Heroes of 360-Degree Communication in Agencies: An ‘Account’ Story” was held by Üsküdar University Faculty of Communication, Department of Advertising. Gamze Akkoca, KBA Works Account Head, attended the event as a guest speaker.
The event, held within the scope of the university culture course, was moderated by Dr. Cihan Becan, Lecturer at Üsküdar University Faculty of Communication, Department of Advertising. The event garnered significant interest from students.
“We Need to Manage the Process”
In her presentation, Gamze Akkoca, KBA Works Account Head, made evaluations on what an Account should be like. Gamze Akkoca stated: “If a brand requests a job from you, it is necessary to know the articles in the contract well. In project management, one must have the ability to act quickly and respond immediately. We need to follow the awards we can receive and the industry. We did this work for a major operator brand before the pandemic. It was well-received, but for this work to win an award, I need to follow those awards and make the application. We need to manage the process. When necessary, one must be able to give revisions to the team before the client. This is related to knowing the brand. First, control must be ensured. Discipline is required regarding data. Brands make huge investments for these jobs. They make purchases. They work with influencers. Not delivering your work means wasting their time and money, which would lead them to part ways with you. It is necessary to keep a regular monthly work list and prepare reports. For example, I have a brand, and I sign an annual contract with them. I need to total how much work I've done and how many revisions I've given throughout the year so I can report to them the following year,” she said.
“You Must Listen to Yourself When Choosing a Job”
Gamze Akkoca, emphasizing that a person should move towards what they are inclined to, said: “It is very important to enjoy the work you do and to know yourself. The process you are in can involve you in completely different processes. So, when choosing a job, listen to yourself. Listen to whether you want to do this job or not. Move towards what you are inclined to. If you are going to be on the Account side, you need to be proficient in the brand's corporate identity. One important point is that having good language skills will benefit you. Because if there is a mistake in the poster text, it is important that you can detect it before sending it to the brand,” she concluded.
The event concluded after participants' questions were answered.