He graduated from Public Relations and Advertising and completed his MBA with thesis at Bahçeşehir University. He currently teaches International Marketing at Beykoz University and Advertising at Üsküdar University. After working with many national and international advertising agencies, he completed his latest advertising agency career at Ogilvy. Later, he moved to the brand side of the business and worked in the marketing departments of health institutions and most recently he worked in Brandium AVM. While he was at Brandium AVM, he realized that there was no agency specialized in the field of shopping malls and retail in the sector, and he established the first full-service agency in Turkey with shopping malls expertise, named Koperatiff. They still continue to provide full-service services to their customers in the fields of shopping malls, health and tourism. In addition to this, Koperatiff opened its branch in Montenegro by expanding abroad in 2020. In 2021, it opened another branch in Azerbaijan, Baku.