uskudar.edu.trAssist.Prof. Nihal TOROS DAPİAPİS was born in İstanbul in 1979. She graduated from İstanbul University Faculty of Letters, American Culture and Literature Department in 2001. Toros completed her MA at Marmara Marmara University Faculty of Communications / Public Relations and Publicity Department in 2004 with the thesis “The Role of Sociodrama in Internal Communications” and her PhD at the same university and department with the thesis “A Sectoral Analysis About the Effectiveness of Word of Mouth Marketing As An Alternative Marketing Method”.