Kumsal KINAY SARSAĞ

Kumsal Kınay Sarsağ completed her secondary education at Saint Benoît French High School. She graduated in 2014 from Anadolu University, Faculty of Communication Sciences, Department of Public Relations and Advertising. Following her undergraduate studies, she worked as a social media specialist at various digital agencies and as a corporate communication and marketing specialist on the brand side. After completing her master’s degree in the Department of Public Relations and Advertising at Anadolu University, she became one of the first doctoral students in the New Media and Communication Ph.D. Program at Üsküdar University. She earned her doctoral degree in 2025 with her dissertation titled “Consumer Behavior and Consumption Habits During the Pandemic: An Empirical Study Through Digital Marketing.”